► What the pre-requisites are to launching your app — whether net new, or as a new extension of your web experience

► What measurement and BI setup you need to stay data-driven

► What levers you can use to drive incremental growth after launch

► How to formulate the best channel mix to reach, and keep reaching, your audience

► How to test and optimize your creative strategy

► Top tips for retaining (and re-engaging) your userbase and avoiding a leaky bucket