---
title: "Guide: Winning with Creatives, Experts Tell All"
description: Your all-in-one guide to the creative strategies to help you move the needle, with expert tips from AppAgent, SnapChat, Liftoff, Mobile Action, Craftsman+, Playable Factory, Shamsco, and Aperture.
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---

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ESSENTIAL GUIDE 2024

### Winning with Creative

What the Experts Say

What the Experts Say

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#### Good creative gives you a shot at high click-through rates, good conversion rates, and positive return on ad spend. Bad creative disqualifies you immediately as people ignore your ads and keep right on scrolling.

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---

We’ve brought together experts in the creative space to tackle topics such as:

- Creative best practices: ideating, creative, testing and optimizing  
  ∙  Playable ads  
  ∙  UGC  
  ∙  Generative AI 
- Real-life examples of winning creatives
- Tip for fighting creative fatigue
- Proven strategies for effective measurement

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#### Ready to see where your creative strategy can get a lift?

### Get My Copy

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