Scaling iOS Apps in 2026

• Advanced AEM and evolving view-through logic. 

• TikTok real-time iOS reporting. 

• Other Modeled SAN conversions. 

• SKAN as validation and deduplication. 

• Safari user agent constraints shaping web-to-app flows.
  

Scaling in 2026 is not about picking one signal. It is about structuring and blending them correctly. In this live panel, growth leaders share how they build signal hierarchy, interpret performance without over-crediting modeled data, and align measurement, media, and creative to drive true incremental growth.

What we’ll cover:

• How to operationalize SKAN 4 postbacks and conversion value strategy in practice

• How Advanced AEM, modeled conversions, and view-through attribution shape real optimization decisions

• What TikTok’s real-time reporting changes mean for signal interpretation and pacing

• How to use incrementality testing to validate modeled and SAN-reported lift

• Why creative velocity is now the primary growth lever on iOS