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What’s actually driving mobile ROI now?

AI is baseline. Measurement is modeled. Scale is consolidating. This is the data behind what’s working.

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What’s actually driving mobile ROI now?

AI is baseline. Measurement is modeled. Scale is consolidating. This is the data behind what’s working.

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The mobile advertising playbook didn’t just evolve. It reset.

AI-driven optimization is now table stakes. Privacy-first measurement is no longer a disruption. And performance at scale is increasingly concentrated among a core group of platforms.

The 2026 Singular ROI Index is your benchmark for navigating that reality. Built on trillions of impressions, billions of installs, and real campaign data across thousands of ad networks, this is not a trends report.

It’s a performance benchmark.

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Billions

In ad spend
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Billions

Of install
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Trillions

Of impressions

Get the report
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What’s inside the 2026 ROI Index

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The platforms actually delivering ROI at scale

Not just who’s big. Who’s consistently performing across geos, OS, and verticals.

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AI is no longer a differentiator

Every top-performing partner is investing in automated bidding,  creative-level optimization, predictive modeling. The real question is who’s doing it best.

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Multi-touch attribution changes the leaderboard

Last-touch tells you who closed. MTA shows who actually drove growth.

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iOS measurement has stabilized

SKAN, AEM, and modeling are now infrastructure, not experiments.

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Regional and vertical performanc breakdowns

Understand where performance is consistent and where local nuance matters.

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Scaled vs Growth-tier networks

Balance reliable scale with emerging efficiency opportunities.

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Why this matters

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If you’re still optimizing based on last-touch alone, you’re likely underestimating half your growth drivers.

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If you’re still treating iOS as unstable, you’re already behind.

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And if you’re spreading budget evenly across partners, you’re ignoring where performance is actually concentrating.

The ROI Index helps you:

✓ Allocate budget with confidence

✓ Identify high-impact partners

✓ Uncover incremental growth opportunities

✓ Benchmark your performance against the market

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Ready to see what’s actually driving ROI in 2026?

Instantly get access to the full report

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