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Quarterly Trends
Report

Critical insights to inform your growth strategy from billions of installs and trillions of impressions

Quarterly Trends Report Q3 2024

Also available in: Korean, Portuguese, Spanish and Chinese

What changed in the app advertising ecosystem in the last three months? 

We analyzed trillions of ad impressions, billions of clicks, and app installs to help you optimize your growth strategy with the latest insights like:

  • iOS CPIs dropped, especially for mobile games
  • CTRs and IPMs increased on both Android and iOS
  • ATT opt-in rates jumped 18% from Q2, with some gaming and app genres well over 20%
  • Asia led in ad spend growth, especially in Japan, Korea, and Taiwan
  • Web share of spend is growing (and even more so, web’s share of clicks and conversions)

Plus, compare your marketing strategy to industry benchmarks around:

  • CPI, CVR, CTR, and IPM rates by region and app category 
  • ATT opt-in rate
  • Paid versus organic installs
  • Top ad networks by spend
  • Share of marketing spend by platform
  • Investment web versus in-app ads

BONUS: Added insights from partners:

  • Digital Turbine: How direct-to-device UA can insulate against holiday ad price spikes
  • Mobile Growth Association: Analysis of how personalization boosts revenue by 40%
  • RevX: Top performing ad formats by app category
  • yellowHEAD: How Google Play keywords can boost acquisitions (up to 700%!) 
  • Shamsco: Why iteration is better for finding creative winners than simple A/B testing
  • Marcus Burke: Why web2app is making a comeback
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Billions of dollars of spend

 

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Trillions of impressions

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Billions of installs

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