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WATCH ON-DEMAND

Q2 2025

State of User Acquisition

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The first half of 2025 brought massive shifts to the user acquisition landscape—from platform changes and to major fluctuations in ad costs and performance across regions.

Watch this high-impact, data-packed panel featuring top marketers and Singular’s insights team as they break down the latest trends in user acquisition.


Here’s what you’ll walk away with:

  • Where costs are rising or falling—and how to respond
  • A region-by-region breakdown of the latest user acquisition performance
  • How tariffs are impacting shopping app UA in the U.S. versus other regions
  • Real strategies from UA pros who are adapting and thriving

Watch now and stay a step ahead this quarter.

Watch now

John Koetsier-Feb-02-2025-12-21-28-6552-PM
John Koetsier
VP Insights @ Singular & Senior Contributor @ Forbes
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Dharak Desai
Fiona Lin Ferrier-1
Dharak Desai
Troy Nicolaou
VP, Performance Advertising
Senior Sales Manager
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Rajeev Ranjan
Rajeev Ranjan
VP of Product
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Steph Pilon
Steph Pilon
CMO
singular
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Billions of dollars of spend

 

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Trillions of impressions

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Billions of installs