Your essential guide to global mobile marketing shifts
Mobile advertising just hit a new gear!
The Q2 2025 Singular Quarterly Trends Report unpacks exactly where the market is moving, who’s winning, and what it means for your strategy. Ad spend is up 40.3% YoY, but it’s not the whole story.
Entertainment apps are on fire: 209% YoY growth
On-demand services surge: Up 56% YoY
Shopping takes a hit: Especially in the U.S., where tariffs caused a 45% QoQ drop
Mobile gaming ad spend? Declining for the first time in years
Get the full breakdown, channel performance, and actionable insights to optimize your Q3 strategy.
What’s Inside:
Global Ad Spend is Up 40.3% YoY — Biggest growth in over a year.
Gaming Is Slowing — Installs down 5.6% QoQ.
Entertainment Booms — Installs surged 18.6% QoQ.
U.S. Shopping Ad Spend Plummets 45% — Tariffs and fatigue hit hard.
iOS Still Dominates Revenue — Despite Android’s install lead.
