---
title: Q2 2024 Quarterly Trends Report
description: Critical data for your growth strategy from billions of installs and trillions of impressions
image: https://lp.singular.net/hubfs/2024%20Q2%20Quarterly%20Trends%20Report%20Banner%202%20(1).png
---

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# Quarterly Trends Report

Critical data for your growth strategy   
from billions of installs and trillions of impressions

![Quarterly Trends Report Q2 2024_3](https://lp.singular.net/hubfs/Quarterly%20Trends%20Report%20Q2%202024_3.svg "Quarterly Trends Report Q2 2024_3")

Also available in: [Korean](https://www.singular.net/qtr-2024-q2-ko/), [Portuguese](https://www.singular.net/qtr-2024-q2-pt/), [Spanish](https://www.singular.net/qtr-2024-q2-es/) and [Chinese](https://www.singular.net/qtr-2024-q2-cn/)

What changed in the app advertising ecosystem in the last three months? We analyzed trillions of ad impressions, billions of clicks, and app installs to share the latest trends and help you optimize your growth strategy accordingly. 

It’s all here: CPI rates, hottest genres, top ad networks, share of spend data, web versus in-app ads, ATT opt-in rates, paid versus organic, and hundreds of regional data points.

Get your copy of Singular’s Quarterly Trends report now!

---

#### BONUS: added insights from partners:

- [SensorTower](https://sensortower.com/) Top categories by global consumer spend
- [Alison.ai](https://alison.ai/): 2024 creative trends to take advantage of
- [Splitmetrics](https://splitmetrics.com/?campaignid=17815678250&adgroupid=137818455503&adid=626883883107&utm_term=splitmetrics&utm_campaign=Search_SplitMetrics_Brand_EU&utm_source=adwords&utm_medium=ppc&hsa_acc=2421449748&hsa_cam=17815678250&hsa_grp=137818455503&hsa_ad=626883883107&hsa_src=g&hsa_tgt=kwd-102888868104&hsa_kw=splitmetrics&hsa_mt=e&hsa_net=adwords&hsa_ver=3&gad_source=1&gclid=CjwKCAjw2Je1BhAgEiwAp3KY70VeJOMWwz7n5LhKyTNCEmzylcFaLV6mV6hJhiRyjTY-ouXOqhwlBBoCUeMQAvD_BwE): CPT, CVR, and CPA benchmarks for Apple Search Ads
- [Persona.ly](https://persona.ly/): Monetization trends by age and gender
- [Mobvista](https://www.mobvista.com/en/): A snapshot of global retention rates

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### Download Now

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## Billions of dollars of spend

 

![qtr_impressions_icon](https://lp.singular.net/hubfs/qtr_impressions_icon.svg "qtr_impressions_icon")

## Trillions of impressions

![qtr_installs_icon](https://lp.singular.net/hubfs/qtr_installs_icon.svg "qtr_installs_icon")

## Billions of installs

![singular_logo_white](https://lp.singular.net/hubfs/singular_logo_white.svg "singular_logo_white")

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