---
title: Q1 2025 Quarterly Trends Report
description: "ATT, CPI, and CTV: Q1 2025 Insights"
image: https://lp.singular.net/hubfs/2025%20Q1%20Quarterly%20Trends%20Report%20hubspot.png
---

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# Quarterly Trends Report

Critical insights to inform your growth strategy from billions of installs and trillions of impressions

![Quarterly Trends Report Q4 2024-1](https://lp.singular.net/hubfs/Quarterly%20Trends%20Report%20Q4%202024-1.svg "Quarterly Trends Report Q4 2024-1")

Also available in: [Portuguese](https://www.singular.net/qtr-2025-q1-pt), [Spanish](https://www.singular.net/qtr-2025-q1-es) and [Chinese](https://lp.singular.net/zh-cn/quarterly-trends-report-q1-2025-cn)

What’s new in apps, mobile, and advertising for 2025? 

Singular analyzes trillions of ad impressions, hundreds of billions of clicks, and billions of app installs every quarter. We’re distilling insight just for you, including:

- Hello ChatGPT: LLMs are driving results
- Web spend jumped MASSIVELY versus in-app
- CPIs ballooned in these categories
- Installs per thousand ad views cratered
- Top growing ad networks right now
- Value of Casual vs Hyper casual players
- CTR trends
- And much more...

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#### We also offer geo-specific and app category specific trends around important industry benchmarks, like:

- CPI, CVR, CTR, and IPM rates by region and app category 
- ATT opt-in rates
- Paid versus organic installs
- Top ad networks by spend
- Share of marketing spend by Android/iOS/web
- And more...

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#### BONUS: We have extra insight from partners who have helped us pull together this report:

- [**Avow**](https://avow.tech/)[**:**](https://mobilegrowthassociation.com/) Insights on the value of Dynamic Preloads
- [Kayzen](https://kayzen.io/): Stats on Programmatic for full-screen ads including DAU, reach, and market costs
- [Rocketship HQ](https://www.rocketshiphq.com/): How AI is changing the game for creative strategies
- [Splitmetrics:](https://www.google.com/aclk?sa=l&ai=DChcSEwiV1LG4-IGLAxW4REECHSOtIXsYABAAGgJ3cw&co=1&gclid=Cj0KCQiA4rK8BhD7ARIsAFe5LXKrDPoiKPR27geBhzchMC3Iwp0nY700ff6VPUA2GcCNnbOGXhzFqwMaAgoFEALw_wcB&sig=AOD64_2IxqiounXq3m5BdQQBL5BorAmMvA&q&adurl&ved=2ahUKEwj03qq4-IGLAxXfVPEDHeVtOhUQ0Qx6BAgIEAE&nis=7) The latest trends around Apple Search Ads

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### Download Now

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## Billions of dollars of spend

 

![qtr_impressions_icon_black_orange](https://lp.singular.net/hubfs/qtr_impressions_icon_black_orange.svg "qtr_impressions_icon_black_orange")

## Trillions of impressions

![qtr_installs_icon_black_orange](https://lp.singular.net/hubfs/qtr_installs_icon_black_orange.svg "qtr_installs_icon_black_orange")

## Billions of installs

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