What’s new in apps, mobile, and advertising for 2025?
Singular analyzes trillions of ad impressions, hundreds of billions of clicks, and billions of app installs every quarter. We’re distilling insight just for you, including:
Hello ChatGPT: LLMs are driving results
Web spend jumped MASSIVELY versus in-app
CPIs ballooned in these categories
Installs per thousand ad views cratered
Top growing ad networks right now
Value of Casual vs Hyper casual players
CTR trends
And much more...
We also offer geo-specific and app category specific trends around important industry benchmarks, like:
CPI, CVR, CTR, and IPM rates by region and app category
ATT opt-in rates
Paid versus organic installs
Top ad networks by spend
Share of marketing spend by Android/iOS/web
And more...
BONUS: We have extra insight from partners who have helped us pull together this report:
