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Quarterly Trends
Report

Your essential guide to the biggest shifts in mobile advertising performance

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What’s really happening in mobile growth? 

Ad spend surged 45% globally this quarter — but that’s just the beginning. The Q3 2025 Quarterly Trends Report unpacks what’s fueling the spike, how targeting is evolving, and why Android ads are now delivering almost 3X the installs of iOS per impression. We’ve also broken down the trends by vertical, platform, and region to help you make smarter decisions going into Q4.

What’s Inside:

  • Ad spend up 45% QoQ — including 51% on iOS
  • Gaming CTR explodes on iOS thanks to SKOverlay
  • CPMs rose more than CPIs — better monetization opportunity
  • Fintech CPIs jumped 78%, Shopping up 67%, Gaming up 166%
  • Android ads = 3X more installs per impression than iOS
  • Tier 2 markets are surging — especially in LATAM and Southeast Asia
  • CTV campaign adoption up 56% — and delivering results
  • Custom product pages drive 8.6% higher conversion in Apple Ads
  • Rewarded ad networks continue to scale
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Download Now

Ready to dig into the data and optimize your Q4 strategy?

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Download the free report now!

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Billions of dollars of spend

 

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Trillions of impressions

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Billions of installs

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