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Quarterly Trends
Report

Benchmark your growth strategy against the market

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CPIs surged. Efficiency softened. Revenue concentrated on iOS. See how your performance stacks up.

Q1 2026 wasn’t about cheap growth. It was about defending efficiency under pressure. Global CPI rose +8.4%. iOS CPI jumped +44%. CTR and IPM declined. ATT opt-in slipped again. Meanwhile, revenue concentrated further inside Apple’s ecosystem. If you’re allocating budget across iOS, Android, regions, or verticals, this report shows you:

  • Where CPIs inflated and where they stayed stable
  • Which regions absorbed the most budget growth
  • Which verticals still deliver scalable ROI
  • How revenue splits between Android scale and iOS monetization
  • Where TikTok, Apple Search Ads, and DSPs gained share
  • Which country tiers offer the best cost-to-quality balance

What’s Inside:

  • Global CPI up +8.4% QoQ to $1.12
  • iOS CPI surged +44% to $9.11
  • Tier 1 East spend +25% QoQ
  • ATT opt-in declined to 8%
  • iOS driving 70–90% of revenue in key verticals
  • Utilities: lowest CPI and highest IPM globally
  • Financial & Retail: CPI leaders in US and Japan
  • TikTok expanding across Financial, Education, Utilities, and On-Demand
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Download Now

Download the full Q1 2026 Quarterly Trends Report

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Benchmark your growth plan with real global data.

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Billions of dollars of spend

 

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Trillions of impressions

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Billions of installs

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