---
title: [On-Demand Webinar] Google ICM Explained
description: "On-demand webinar: Watch a live session recording on what Google’s Integrated Conversion Measurement (ICM) solution is, how it works, and how to actually use it to run smarter iOS campaigns."
image: https://lp.singular.net/hubfs/2606_Google_ICM_webinar_watch_now_1920x1080.png
---

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ON-DEMAND

# Google's Integrated Conversion Measurement explained

### The playbook for iOS app marketers

Watch the expert session on what Google’s Integrated Conversion Measurement (ICM) solution is, how it works, and how to actually use it to run smarter iOS campaigns.

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iOS measurement has changed. Your Google playbook needs to change with it.

iOS measurement is now fragmented across multiple frameworks, and Google’s Integrated Conversion Measurement solution is quickly becoming a critical piece of the puzzle for running campaigns on Google Ads.

Understanding how Google's Integrated Conversion Measurement fits into your broader iOS strategy is critical to driving performance. What does Google's Integrated Conversion Measurement actually measure? How is it different from SKAdNetwork? And how should it influence optimization, reporting, and decision-making?

In this live session recording, experts from Singular, Google, and Lyft break down Google's Integrated Conversion Measurement and show exactly how to use it to run smarter iOS campaigns.

 

What we covered:

- What Google's ICM solution is, why it exists, and where it fits in today’s iOS privacy landscape
- How ICM works, including the signals behind it and how marketers should interpret reported conversions
- What a strong ICM implementation looks like across Google Ads and your MMP
- Common discrepancies marketers may see between ICM and other reporting sources, and how to interpret them effectively

### Watch now

Our panelists:

![Sherry Lin](https://lp.singular.net/hs-fs/hubfs/Sherry%20Lin.png?width=100&height=124&name=Sherry%20Lin.png "Sherry Lin")

##### Sherry Lin

###### Group Manager, Marketing Tech Ops

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##### Matt Hyder

###### Product Marketing Director

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##### Eran Friedman

###### CTO & Co-Founder

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##### Raye Askin

###### Global Product Lead

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