Hack Gaming Growth
Expert insights to boost your gaming success into 2025
SESSION 1
◉ WATCH TIME 28:32
Mastering the Art
of Creative
Jesse Lempiäinen, CEO & Co-Founder at Geeklab, discusses how top industry experts are planning for game marketing in 2025, from leveraging creative trends and AI tools to building immersive IPs and maximizing UGC.
SESSION 2
◉ WATCH TIME 28:01
Navigating iOS
Measurement & Marketing
Jesse Lempiäinen, CEO & Co-Founder at Geeklab, and Niels Beenen, Strategic Partnerships at Singular, talk through the evolving iOS measurement landscape. They delve into the challenges posed by recent changes in data privacy, discuss innovative measurement methodologies, and offer actionable insights for marketers navigating this complex environment.
Ready to level up your game’s growth?
Book a 30-minute consultation with one of our experts
SESSION 3
◉ WATCH TIME 51:10
Scaling with Channel Diversification
When do you need to add new channels? What's the best way to do it? And what channels should you add first? Sit back and soak in the expert advice on channel diversification in mobile gaming for 2025 with panelists Matej Lancaric, User Acquisition & Marketing consultant, Brendan O'Connor, Growth Director at Moloco, and Kyle West, Senior Director of Marketing at Mistplay.
SESSION 4
◉ WATCH TIME 21:42
Win Them Back:
Retargeting & Re-engagement
Günay Azer, Founder and CEO of Gamelight, discusses the nuanced world of mobile game retargeting strategies including the challenges posed by privacy restrictions, sophisticated segmentation techniques, and the critical differences between retargeting users at various stages of the game funnel.
SESSION 5
◉ WATCH TIME 29:42
Making Money:
Hybrid Monetization
Felix Braberg, founder and host of Two & a Half Gamers and ad monetization consultant, dives deep into the intricacies of game monetization strategies and talks about how to build your monetization model, balance between ad revenue and in-app purchases, explore innovative hybrid monetization models, and optimize user engagement without overwhelming players.
Ready to level up your game’s growth?
Book a 30-minute consultation with one of our experts