---
title: A Marketer's Guide to Turning AI into Real Growth | Singular
description: Learn how high-performing marketing teams are using AI to make faster, smarter decisions. Practical frameworks, a 90-day playbook, and expert perspectives from SplitMetrics, CRAFTSMAN+, Sett.ai, and RocketShip.
image: https://lp.singular.net/hubfs/AI_in_Advertising_Playbook_banner_1.png
---

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FEATURING INSIGHTS FROM

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FEATURING INSIGHTS FROM

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ESSENTIAL GUIDE 2026

# A Marketer's Guide to Turning AI into Real Growth

How High-Performing Marketing Teams Are Using AI Right Now

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#### AI is no longer a side project. It sits at the center of budget decisions, creative strategy, and measurement

And the gap between teams using it well and teams just experimenting keeps widening. AI is no longer a side project. It sits at the center of budget decisions, creative strategy, and measurement. And the gap between teams using it well and teams just experimenting keeps widening. This guide is Singular's answer to that gap.

Built with expert perspectives from SplitMetrics, CRAFTSMAN+, Sett.ai, and RocketShip, it shows how high-performing marketing teams are turning AI into real, measurable growth right now.

![Creatives_Guide_2024_mockup](https://lp.singular.net/hubfs/Creatives_Guide_2024_mockup.png "Creatives_Guide_2024_mockup")

#### What you'll learn

- How top teams use AI to predict performance, not just report on it  
  What connecting cost, attribution, and LTV in one view actually changes
- How leading creative teams scale quality without losing brand control
- A practical AI tool comparison built for performance marketers  
  The Singular AI Growth Maturity Curve and where most teams sit today
- A 90-day playbook to move from AI experimentation to AI-powered growth

### Your AI growth playbook is here

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## **Real perspectives** **One practical guide**

### Selected contributions

This guide is led by Singular and features focused contributions from

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On competitive research as a decision input. One team cut time-to-insight to under 1 minute and saved 40+ hours per month.

![CRAFTSMAN+](https://lp.singular.net/hubfs/CRAFTSMAN+.svg "CRAFTSMAN+")

On where AI belongs in the creative workflow and where human judgment has to stay.

![sett_logo](https://lp.singular.net/hubfs/sett_logo.svg "sett_logo")

On building exploration systems, not prediction engines, and why AI makes uncertainty cheaper to navigate.

![rocketship_HQ_logo](https://lp.singular.net/hubfs/rocketship_HQ_logo.svg "rocketship_HQ_logo")

Using the E/C/A framework, helps clients hit 100+ distinct ads per week and cut CPA by 70%.

![AI_in_Advertising_image_1](https://lp.singular.net/hubfs/AI_in_Advertising_image_1.svg "AI_in_Advertising_image_1")

#### Download it free and build the AI system your team actually needs!

### Who it's for

✔︎  Growth Leaders  
CMOs, VPs of UA, and Heads of Performance Marketing connecting AI to measurable outcomes.

✔︎ Optimizers  
UA Managers and Performance Marketers who want faster decisions with less manual work.

✔︎ Builders  
Data and creative teams scaling marketing operations with AI without sacrificing quality.

![AI_stars](https://lp.singular.net/hubfs/AI_stars.svg "AI_stars")

## Your AI growth playbook is here

Download it free and build the AI system your team actually needs

[Get the Free Guide](https://lp.singular.net/guide-to-turning-ai-into-real-growth?hs_preview=gMyBljHy-215716201531/download_form)

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