CTV that performs

The best marketers are using CTV to drive measurable performance, from mobile app installs to long-term revenue. But most teams still struggle with how to get started, how to measure impact, and how to scale what’s actually working.

In this panel, leaders from Singular, Vibe, Smadex, Wise, Aperture, and Moloco explained how to make CTV a reliable growth channel, sharing practical strategies you can start using right away.

What we covered:

• How to get started with CTV, from first test to scaled investment

• How targeting works in CTV and how to make it effective

• Creative strategies that drive completion, engagement, and conversions

• How to measure success, including installs, ROAS, and LTV

• Optimization levers that actually improve performance

• How to think about incrementality, halo effect, and cross-channel impact

• Real examples of brands turning CTV into a growth engine