---
title: "[Video] The Creative Advantage: Formats, Tactics & Tools to Supercharge ROAS"
description: Discover what today’s top marketers are doing to win with ad creative—from formats and messaging to testing and AI workflows.
image: https://lp.singular.net/hubfs/2506_The_Creative_Advantage_watch_now_1920x1080.png
---

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ON-DEMAND VIDEO

# The creative advantage

Formats, tactics & tools to supercharge ROAS

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Discover what today’s top marketers are doing to win with ad creative—from formats and messaging to testing and AI workflows.

■ Why creative is now your #1 performance lever

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■ Proven tactics to build better-performing creatives

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■ AI tools and workflows that scale without sacrificing quality

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■ Real examples of winning formats from industry leaders

#### Our panelists:

### Watch now

![Steph Pilon](https://lp.singular.net/hs-fs/hubfs/Steph%20Pilon.png?width=99&height=115&name=Steph%20Pilon.png "Steph Pilon")

##### Steph Pilon

###### Chief Marketing Officer

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##### Brett Hastie

###### Associate Director, Performance Creative

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![Deanna Ulrich](https://lp.singular.net/hs-fs/hubfs/Deanna%20Ulrich.png?width=100&height=115&name=Deanna%20Ulrich.png "Deanna Ulrich")

##### Deanna Ulrich

###### Senior Manager of Creative Performance, Global

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##### Armine Marukyan

###### User Acquisition Manager at the Agency

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##### Safia Dawood

###### Growth Data Science Lead

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##### Dina Kirshner

###### Global Product Marketing Manager, Symphony Creative Studio

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##### Lisi Gardiner

###### Product Director

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##### Philip Levin

###### Creative Director

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