Targeting is automated, bidding is automated, and the algorithm decides delivery. What you feed it is the part that's still yours. Which is why the industry's response has been to produce more. The median advertiser now launches 13 new creatives per week, and the top 25% launch 53 or more.
Here's what the data shows: creative volume on its own doesn't move CTR, CVR, or ROI. But, scaled in conjunction with the right ad spend, it can increase performance. Meanwhile, the top 10% of creatives capture up to 95% of spend, and your top ads pull 2.5x to 9x more clicks than your average ones, depending on channel.
Your best ads already exist. This report shows you how to find them faster, and what a good number actually looks like in your vertical.
