--- title: "Creative Benchmark Report 2026: The Data Behind Creative Performance | Singular" description: CTR, CVR, and CPM benchmarks by vertical and channel, plus the data on where creative performance actually comes from. With practical insights from NewForm, CRAFTSMAN+, Liftoff, MobileAction, and SplitMetrics. image: https://lp.singular.net/hubfs/Creative_Benchmark_Report_2026_banner_1.png --- ![logotype-singular-white](https://lp.singular.net/hubfs/logotype-singular-white.svg "logotype-singular-white") ![logotype-singular-white](https://lp.singular.net/hubfs/logotype-singular-white.svg "logotype-singular-white") FEATURING INSIGHTS FROM ![Creative_benchmark_report_logos_white](https://lp.singular.net/hubfs/Creative_benchmark_report_logos_white.svg "Creative_benchmark_report_logos_white") FEATURING INSIGHTS FROM ![Creative_benchmark_report_logos_white](https://lp.singular.net/hubfs/Creative_benchmark_report_logos_white.svg "Creative_benchmark_report_logos_white") ESSENTIAL REPORT 2026 # Creative Benchmark Report 2026 Benchmarks, breakdowns, and the data behind creative performance in 2026 ![Creative_Benchmark_Report_2026_hero](https://lp.singular.net/hubfs/Creative_Benchmark_Report_2026_hero.svg "Creative_Benchmark_Report_2026_hero") #### Creative is now the biggest performance lever you control.  Targeting is automated, bidding is automated, and the algorithm decides delivery. What you feed it is the part that's still yours. Which is why the industry's response has been to produce more. The median advertiser now launches 13 new creatives per week, and the top 25% launch 53 or more. Here's what the data shows: creative volume on its own doesn't move CTR, CVR, or ROI. But, scaled in conjunction with the right ad spend, it can increase performance. Meanwhile, the top 10% of creatives capture up to 95% of spend, and your top ads pull 2.5x to 9x more clicks than your average ones, depending on channel. Your best ads already exist. This report shows you how to find them faster, and what a good number actually looks like in your vertical. ![Creatives_Guide_2024_mockup](https://lp.singular.net/hubfs/Creatives_Guide_2024_mockup.png "Creatives_Guide_2024_mockup") #### Inside, you'll get - Where your team sits against the median (13 new creatives/week) and where the top 25% starts - Why making more ads isn't enough on its own, and what actually moves performance - Proof that 10% of your creatives take up to 95% of your spend, and how to find that 10% faster - CTR, CVR, and CPM benchmarks for your exact vertical and channel, so you set the bar before a test launches - The 5 moves that separate creative optimizers from creative producers ### Get your report here ![AI_stars](https://lp.singular.net/hubfs/AI_stars.svg "AI_stars") ### Insights inside ![Stock_icon_frame](https://lp.singular.net/hubfs/Stock_icon_frame.svg "Stock_icon_frame") Median advertiser: 13 new creatives per week. Top 25% starts at 53+. ![Hierarchy_icon_frame](https://lp.singular.net/hubfs/Hierarchy_icon_frame.svg "Hierarchy_icon_frame") More creatives doesn’t necessarily mean better CTR, CVR, or ROI.  ![Desktop-Dollar_icon_frame](https://lp.singular.net/hubfs/Desktop-Dollar_icon_frame.svg "Desktop-Dollar_icon_frame") Top 10% of creatives capture 75% to 95% of total spend. ![One-Finger-Tap_icon_frame](https://lp.singular.net/hubfs/One-Finger-Tap_icon_frame.svg "One-Finger-Tap_icon_frame") Top ads get 2.5x to 3x more clicks than the average ad. Up to 9x on Display ads. ![Ai-Technology-Spark_icon_frame](https://lp.singular.net/hubfs/Ai-Technology-Spark_icon_frame.svg "Ai-Technology-Spark_icon_frame") Last-touch attribution hides up to 50% of true ROAS on creative. ![Triangle-Flag_icon_frame](https://lp.singular.net/hubfs/Triangle-Flag_icon_frame.svg "Triangle-Flag_icon_frame") Full CTR, CVR, and CPM benchmark tables across 7 verticals and 3 channels. ### Selected contributions This report is led by Singular's platform data, with practical insights from ![newform_lgoo](https://lp.singular.net/hubfs/newform_lgoo.svg "newform_lgoo") on how many ads to actually make: fund each concept at 10x target CPA, because the average ad lands at more than double its target. ![CRAFTSMAN+](https://lp.singular.net/hubfs/CRAFTSMAN+.svg "CRAFTSMAN+") on live-moment creative: one event-specific interactive ad delivered 442x the reach of its evergreen equivalent. ![liftoff-1](https://lp.singular.net/hubfs/liftoff-1.svg "liftoff-1") on the two motivational gaps draining performance that standard reporting never surfaces. ![mobileaction](https://lp.singular.net/hubfs/mobileaction.svg "mobileaction") on the App Store page as a creative surface: custom product pages drove 17% higher tap-through and 12% higher conversion, while 70% of Apple Ads apps still don't use them. ![splitmetrics 1](https://lp.singular.net/hubfs/splitmetrics%201.svg "splitmetrics 1") on testing motivation layers instead of segments: 300+ concepts tested, a 25% lift in installs and subscriptions. ### Who it's for ![singular_check_circle_green](https://lp.singular.net/hs-fs/hubfs/singular_check_circle_green.gif?width=50&height=50&name=singular_check_circle_green.gif "singular_check_circle_green") UA Managers and Performance Marketers who need to know if their CTR and CVR are actually good, or just good against their own portfolio ![singular_check_circle_green](https://lp.singular.net/hs-fs/hubfs/singular_check_circle_green.gif?width=50&height=50&name=singular_check_circle_green.gif "singular_check_circle_green") Growth Leaders deciding where creative budget and team time go next quarter ![singular_check_circle_green](https://lp.singular.net/hs-fs/hubfs/singular_check_circle_green.gif?width=50&height=50&name=singular_check_circle_green.gif "singular_check_circle_green") Creative and Marketing Ops teams building the production and testing systems behind all of it ![Creative_Benchmark_Report_2026_image](https://lp.singular.net/hubfs/Creative_Benchmark_Report_2026_image.svg "Creative_Benchmark_Report_2026_image") ## More ads alone won't fix it  Knowing which ones to scale will Download the Creative Benchmark Report 2026 free [Get the Free Report](https://lp.singular.net/creative-benchmark-report-2026) ![logotype-singular-white](https://lp.singular.net/hubfs/logotype-singular-white.svg "logotype-singular-white") ###### All Rights Reserved © Singular.net 2345 Yale Street, Palo Alto, CA 94306 ###### [Singular Privacy Policy](https://www.singular.net/privacy-policy) ![singular_logo_white](https://lp.singular.net/hubfs/singular_logo_white.svg "singular_logo_white") ![singular_logo_white](https://lp.singular.net/hubfs/singular_logo_white.svg "singular_logo_white") ![](https://px.ads.linkedin.com/collect/?pid=10494793&fmt=gif)