Marketers today know that the balance between paid and organic UA is crucial to effective user acquisition.
While each has its own place, the most successful brands use paid and organic in tandem, marrying the two to drive better insights and allocate budgets accordingly.
But how do you know when to double down on your organic UA and when to employ paid? How can they be used to complement one another? How often do you need to iterate on your hybrid strategy?
Join Google, Greedy Game, Apptweak, Domino's and Singular as they discuss “Aligning Organic and Paid UA”.
What you’ll learn
Challenges and opportunities within the growing privacy landscape
How to craft a strategy that utilizes both paid and organic UA
Proven tactics for deploying organic and paid together
