Algorithms behave differently. Signals look messier. Costs climb faster. And the gap between teams that scale and teams that stall keeps widening.

This playbook is Singular’s answer to that reality.

Built for 2026 and informed by expert contributions from Persona.ly, AppTweak, AppSamurai, and many others shows how modern app teams actually launch, scale, and sustain growth when easy wins are gone.

What you’ll learn

This is a practical, no-fluff guide built for real growth teams. Inside, you’ll learn how to:

► Launch with momentum and scale the right UA channels profitably.

► Win discovery and conversion with modern app store optimization

► Combine paid, organic, influencer, and web-to-app strategies

► Optimize creative, attribution, and analytics in a privacy-first world

► Use AI and automation to move faster and smarter